I’ve never met a business that said they had too many “good quality” Marketing prospects. After thirty-five years, hundreds of clients and launching fifty-eight startups…we’ve learned a few things about how to woo high quality marketing prospects and I’m going...
Be Different, Improve ROI, Stand Out “Not to be different is virtually suicidal,” said advertising genius William Bernbach. Does your company need to be different to improve your ROI? You have a big problem. Your company is swimming in a sea of...
Most business focus on telling you why they are the best. The problem with that approach to advertising is that your prospects don’t care about you. They care about themselves – their wants, their needs. If you talk too much about yourself too soon, they will...
In last month’s blog “Are You Getting the Most Out of Your Marketing Budget?”, we looked at the philosophical side of marketing which can be summed up in two main questions: How do you think about your company’s marketing? What are the drivers for your...
There’s a strong correlation between entrepreneurship and giving. In today’s world of social responsibility, “cause marketing” is commonplace and your customers want to see how your business is in the business of giving back. Studies show that 87 percent of consumers...
