Services

Why A Partnership With Destination Marketing Will Generate More Leads

Effective lead generation requires more than just one or two good tactics. You need a comprehensive program where every aspect of your marketing is working together. You need a strong brand that elevates you above your competition, a powerful lead acquisition and nurture program, a website and supporting tools that effectively turn curiosity into purchase, and finally a set of tactics that keep you top of mind to maximize referral opportunities.
Over the last three decades our team has re-branded, re-launched, and re-invented over a hundred businesses. In addition, we’ve helped launch fifty-three startups. Many of our clients have grown into regional category leaders, a few into the largest in their category in North America. Each success has been the result of a comprehensive new customer program and our unique data tracking system that continuously optimizes leads, revenue, and cost-efficiency.
Brand
Messaging
Website
Media
Lead Nurture
Reputation
Re-engagement


Brand management is more than just a single campaign, logo, or tagline. It is a living and continuously evolving persona. It comprises everything your prospects experience: your core differentiators (Unique Selling Propositions), your messaging, your logo, your slogan, your “look,” POS materials, signage, store design, your “voice” and personality, a jingle… Focus is essential to ensure you stand out, are remembered, and become preferred.

Elevating your brand requires:

  • A clear strategy that unifies every element of your identity and marketing.
  • A “Brand Handbook” that keeps all messaging and visual elements on target.

Until you get your message right, nothing else matters. Our writers have worked with dozens of category-leading companies and will develop a “here’s why you should choose us” message that is relevant, focused, and compelling. All our creative efforts are focused on more sales, more efficiently achieved. You’ve may have heard the adage that, “Content is King.” Well, scratch that. ‘Engaging content’ is king. Captivating content is the difference between engagement and indifference. Engaging content is at the heart of everything we do, and our creative team works in tight sync with our analytics team to deliver effective, research-informed content that will engage and persuade your most desirable prospects. Once we have the right message our full-service production team will bring it to life. We have in-house, state-of-the-art video and audio facilities. Our cameras can roll on location or in our own green screen studio, capturing everything from long form online videos to TV commercials in brilliant HD.
DM Promo

Radio Demo

Radio Jingles

Green Screen Services

TV Demo


Anyone can create a new website. But you don’t just need a website, you need an online presence that is carefully optimized to attract new leads and quickly persuade them you are their best option. First impressions are critical because we’ve got less than five seconds to engage a first-time visitor.

The next step is to design the perfect sequence of information to rapidly move your prospects from “curiosity” to “preference” to “purchase.” The technical terms are UI and UX, but done right it will more than double the percentage of visitors who turn into customers.

An effective website is continually optimized to improve conversion. So, we “heat map” our websites to record what every visitor does; pages they visit, where they linger, buttons they click… and we separate the activity data by device; desktop, tablet, and phone so we can keep optimizing the user experience perfectly for every screen size.

All marketing “roads” lead to your website, so ensuring the optimum website experience makes every advertising tactic more cost-efficient. Our experts build plenty of new websites from scratch, but we are equally happy to take a solid foundation and improve it to increase lead conversion. Besides continually enhancing the user experience, our dev team ensures our websites continue running at maximum efficiency by keeping all software up to date and making sure all pages, plug-ins, and integrations keep playing nicely together.


Media buying is all about cost-efficiency and reaching the right consumer, at the right time, in the right ways. The most effective persuasion typically occurs when a prospect is touched through multiple channels, so a lot of the “secret sauce” is understanding the optimal combination of media types for each consumer need. People are searching for your products and services 24/7/365. Our job is to ensure that every valuable prospect finds you and engages. 

  • We start with organic SEO and keyword targeting because those leads are the lowest cost of all. 
  • We make Paid search very cost-efficient because we don’t just track high level metrics like “website visits.”  We track every contact all the way through to purchase, initial revenue and lifetime value to generate accurate ROI data. 
  • For pennies per contact, Retargeting keeps us in front of every prospect to ensure we turn interest into purchase.
  • A multi-channel social media strategy is an important part of our comprehensive lead gen program, both paid and organic. We leverage Facebook, Instagram, YouTube, Twitter, and Pinterest to reach your most desirable prospects and achieve the best return on investment. 
  • Relevant video content is one of the most cost-effective ways to increase prospect engagement, build credibility, and drive conversions. Ideation, production, promotion… our highly experienced team will develop compelling videos that motivate prospects to choose you. 

Our team’s omni-channel digital marketing approach and customized digital solutions efficiently turn your leads into customers and your company into a category leader.


As soon as we secure a connection to a prospect our lead gen experts immediately implement tactics to fan the flames of interest. Every person who visits our website can be retargeted and wooed back. 

  • Every prospect who gives us an email address can be nurtured with an automated email drip targeted specifically at what they showed interest in. 
  • Every phone number provided can receive text messages to encourage follow up. 
  • Retargeting ensures that wherever they go on the internet, we keep showing up with an invitation to learn more.
  • We customize the prospect’s experience with landing pages targeted towards where they are in their decision-making journey.  i.e. don’t keep taking prospects back to your home page if they’ve already been there.  

For example with health and wellness practices, effective Lead Nurture requires a carefully planned combination of helpful information that matches what the lead was searching for, product and services videos relevant to their area of interest, testimonial videos from happy customers “just like you,” “Meet Your Doctor” videos…  Our lead generation and remarketing tactics foster relationships with prospects throughout the purchasing process, to maximize conversion, revenue and cost-efficiency.


Online reviews, star ratings, and feedback play a critical role in the success of every business. You may argue that online reviews aren’t accurate or fair or even credible, but your prospects use them every day to decide whether or not to choose your products and services. Online reputation is especially important for health and wellness companies. Our reputation management experts employ multiple tactics to improve your brand image with positive reviews and mitigate negative feedback. Prevention is always the best strategy, but if you have a reputation crisis on your hands, we’ll work to restore your reputation and give you the tools you need so your business can minimize negative feedback in the future.


Our goal is to ensure past customers continuously refer you to their friends and contacts. To accomplish this we need to keep you top of mind. This requires an artful mix of tactics, ideal contact frequency, and the right mix of information. What is optimal varies for every type of medical practice and business. But done right, a well-conceived and implemented re-engagement program can result in hundreds of new prospects every year through the very best kind of marketing—word of mouth referral.

Brand


Brand management is more than just a single campaign, logo, or tagline. It is a living and continuously evolving persona. It comprises everything your prospects experience: your core differentiators (Unique Selling Propositions), your messaging, your logo, your slogan, your “look,” POS materials, signage, store design, your “voice” and personality, a jingle… Focus is essential to ensure you stand out, are remembered, and become preferred.

Elevating your brand requires:

  • A clear strategy that unifies every element of your identity and marketing.
  • A “Brand Handbook” that keeps all messaging and visual elements on target.
Messaging


Until you get your message right, nothing else matters. Our writers have worked with dozens of category-leading companies and will develop a “here’s why you should choose us” message that is relevant, focused, and compelling. All our creative efforts are focused on more sales, more efficiently achieved.

You’ve may have heard the adage that, “Content is King.” Well, scratch that. ‘Engaging content’ is king. Captivating content is the difference between engagement and indifference. Engaging content is at the heart of everything we do, and our creative team works in tight sync with our analytics team to deliver effective, research-informed content that will
engage and persuade your most desirable prospects.

Once we have the right message our full-service production team will bring it to life. We have in-house, state-of-the-art video and audio facilities. Our cameras can roll on location or in our own green screen studio, capturing everything from long form online videos to TV commercials in brilliant HD.

DM Promo

Radio Demo

Radio Jingles

Green Screen Services

TV Demo

Website

Anyone can create a new website. But you don’t just need a website, you need an online presence that is carefully optimized to attract new leads and quickly persuade them you are their best option. First impressions are critical because we’ve got less than five seconds to engage a first-time visitor.

The next step is to design the perfect sequence of information to rapidly move your prospects from “curiosity” to “preference” to “purchase.” The technical terms are UI and UX, but done right it will more than double the percentage of visitors who turn into customers.

An effective website is continually optimized to improve conversion. So, we “heat map” our websites to record what every visitor does; pages they visit, where they linger, buttons they click… and we separate the activity data by device; desktop, tablet, and phone so we can keep optimizing the user experience perfectly for every screen size.

All marketing “roads” lead to your website, so ensuring the optimum website experience makes every advertising tactic more cost-efficient. Our experts build plenty of new websites from scratch, but we are equally happy to take a solid foundation and improve it to increase lead conversion. Besides continually enhancing the user experience, our dev team ensures our websites continue running at maximum efficiency by keeping all software up to date and making sure all pages, plug-ins, and integrations keep playing nicely together.

Media


Media buying is all about cost-efficiency and reaching the right consumer, at the right time, in the right ways. The most effective persuasion typically occurs when a prospect is touched through multiple channels, so a lot of the “secret sauce” is understanding the optimal combination of media types for each consumer need. People are searching for your products and services 24/7/365. Our job is to ensure that every valuable prospect finds you and engages.

  • We start with organic SEO and keyword targeting because those leads are the lowest cost of all.
  • We make Paid search very cost-efficient because we don’t just track high level metrics like “website visits.” We track every contact all the way through to purchase, initial revenue and lifetime value to generate accurate ROI data.
  • For pennies per contact, Retargeting keeps us in front of every prospect to ensure we turn interest into purchase.
  • A multi-channel social media strategy is an important part of our comprehensive lead gen program, both paid and organic. We leverage Facebook, Instagram, YouTube, Twitter, and Pinterest to reach your most desirable prospects and achieve the best return on investment.
  • Relevant video content is one of the most cost-effective ways to increase prospect engagement, build credibility, and drive conversions. Ideation, production, promotion… our highly experienced team will develop compelling videos that motivate prospects to choose you.

Our team’s omni-channel digital marketing approach and customized digital solutions efficiently turn your leads into customers and your company into a category leader.

Lead Nurture


As soon as we secure a connection to a prospect our lead gen experts immediately implement tactics to fan the flames of interest. Every person who visits our website can be retargeted and wooed back.

  • Every prospect who gives us an email address can be nurtured with an automated email drip targeted specifically at what they showed interest in.
  • Every phone number provided can receive text messages to encourage follow up.
  • Retargeting ensures that wherever they go on the internet, we keep showing up with an invitation to learn more.
  • We customize the prospect’s experience with landing pages targeted towards where they are in their decision-making journey. i.e. don’t keep taking prospects back to your home page if they’ve already been there.

For example with health and wellness practices, effective Lead Nurture requires a carefully planned combination of helpful information that matches what the lead was searching for, product and services videos relevant to their area of interest, testimonial videos from happy customers “just like you,” “Meet Your Doctor” videos… Our lead generation and remarketing tactics foster relationships with prospects throughout the purchasing process, to maximize conversion, revenue and cost-efficiency.

Reputation


Online reviews, star ratings, and feedback play a critical role in the success of every business. You may argue that online reviews aren’t accurate or fair or even credible, but your prospects use them every day to decide whether or not to choose your products and services. Online reputation is especially important for health and wellness companies. Our reputation management experts employ multiple tactics to improve your brand image with positive reviews and mitigate negative feedback. Prevention is always the best strategy, but if you have a reputation crisis on your hands, we’ll work to restore your reputation and give you the tools you need so your business can minimize negative feedback in the future.

Re-engagement


Our goal is to ensure past customers continuously refer you to their friends and contacts. To accomplish this we need to keep you top of mind. This requires an artful mix of tactics, ideal contact frequency, and the right mix of information. What is optimal varies for every type of medical practice and business. But done right, a well-conceived and implemented re-engagement program can result in hundreds of new prospects every year through the very best kind of marketing—word of mouth referral.