In last month’s blog “Are You Getting the Most Out of Your Marketing Budget?”, we looked at the philosophical side of marketing which can be summed up in two main questions: How do you think about your company’s marketing? What are the drivers for your...
I love talking about marketing strategy. Every business has its own products and consumers and decides how best to build a business strategy, utilizing the various marketing options available to them. There are a plethora of ways to invest marketing dollars, numerous...
