Marketing is a lot like building a house—there are a lot of wrong ways to do it, and mistakes can be expensive. By developing a marketing blueprint, your business can avoid costly errors and lay the groundwork for a successful marketing program that will help you...
Does your website design attract visitors, or are they flocking to the competition’s homepage? Businesses, small and large, are updating their websites, battling for attention. If your website is unappealing, unhelpful, or worse, unusable, your visitors will go...
Brand Naming Naming a new company, product, or service is always a challenge. Brand naming is a very intimate exercise. The business owners we work with are smart, savvy, and able to articulate the most excruciating detail concerning their brand and the needs it...
Using a content calendar to manage your message across multiple channels is a lot like juggling; as you add more channels to your marketing mix, things can get a little… out of hand. Strategic planning and coordinated scheduling can help you stay organized, drive big...
Consistency is Key When you want nice pancakes, without lumps in the batter, you want to put in a little extra effort in the mixing, to make sure you don’t have lumps. I believe this serves as a big reminder that I should never write these blogs before breakfast....