Branding

Help your prospects “persuade themselves”

Help your prospects “persuade themselves”

I’ve never met a business that said they had too many “good quality” prospects. After thirty-five years, hundreds of clients and launching fifty-eight startups...we’ve learned a few things about how to woo high quality prospects and I’m going to share one of them...

Branding: What’s in a Name?

Branding: What’s in a Name?

Brand Naming Naming a new company, product, or service is always a challenge. Brand naming is a very intimate exercise. The business owners we work with are smart, savvy, and able to articulate the most excruciating detail concerning their brand and the needs it...