Food for thought

3 Simple Social Media Marketing Strategies to Grow Your Brand

3 Simple Social Media Marketing Strategies to Grow Your Brand

A core marketing practice has always been to advertise where your customers are, which is why it’s so important for modern companies to establish a substantial social media footprint. Let’s look over some statics which highlights the power of social media marketing:...

7 Simple Methods to Boosting Website Traffic

7 Simple Methods to Boosting Website Traffic

All companies are chasing the same KPI (Key Performance Indicator) when it comes to their modern online marketing efforts, and that’s to increase website traffic. Typically, a business’s website will state their core values, mission statement, company origin, and, of...

Top Paid Search Tips to Running a Successful Ad Campaign

Top Paid Search Tips to Running a Successful Ad Campaign

Paid search can be a gamble, and not just in the sense that you’re betting on keywords, but more so due to the fact that making minor mistakes can cost your company big time. PPC (Pay-per-click) and SEO (Search Engine Optimization) are the two primary methods that...

Top SEO Professional Services to Help Grow Your Company

Top SEO Professional Services to Help Grow Your Company

Years ago, when I first began working in Search Engine Optimization (SEO), I was told a joke that stuck with me:             Q: Where’s the best place on the internet to hide a secret?            A: Page two of Google. It's true that 75% of users never proceed past...

Relevance is the Key to Getting More Prospects

Relevance is the Key to Getting More Prospects

Most business focus on telling you why they are the best. The problem with that approach to advertising is that your prospects don’t care about you. They care about themselves - their wants, their needs. If you talk too much about yourself too soon, they will simply...

Building Your Brand Through Cause Marketing

Building Your Brand Through Cause Marketing

There’s a strong correlation between entrepreneurship and giving. In today’s world of social responsibility, “cause marketing” is commonplace and your customers want to see how your business is in the business of giving back. Studies show that 87 percent of consumers...

Converting Online Traffic to In-Store Traffic

Converting Online Traffic to In-Store Traffic

Spend five minutes scrolling through your Facebook or Instagram feed and you will probably see ads for at least three brand new products from companies you've never heard of. But how do you take this online traffic and convert it to in-store traffic?    Setting up an...

Pancake Batter and Marketing Consistency

Pancake Batter and Marketing Consistency

Consistency is Key When you want nice pancakes, without lumps in the batter, you want to put in a little extra effort in the mixing, to make sure you don’t have lumps. I believe this serves as a big reminder that I should never write these blogs before breakfast....

How to Have Fun at Work!

How to Have Fun at Work!

Work places get so busy and people get so consumed with what they are doing that it is easy to lose your sense of teamwork and camaraderie. How do we combat this? Schedule a little fun at work! Obviously, work still needs to get done, but scheduling fun things on a...