Over the years, the internet has become fundamental for nearly all consumer-buying decisions as 76% of U.S. adults regularly shop online. In order to succeed in modern competitive markets, small businesses can’t overlook the power of digital channels and how they can...
Whether you’re a digital marketing guru, new to the business, or growing company with questions, understanding the vast world of marketing terms is essential to your everyday workflow. Modern marketing terminology is filled with acronyms and jargon that can seem...
The vast world of digital marketing is full of terms and acronyms that, at first, might seem overwhelming. Fortunately, our Destination Marketing team stays up to date on all the latest terminology so that we can better help our clients achieve their digital marketing...
A website excels when it utilizes a design that focuses on user experience, functionality, and compliments your content. In today’s market, it’s not sufficient enough for companies to merely have a website, as the truth of modern businesses show that poorly designed...
A core marketing practice has always been to advertise where your customers are, which is why it’s so important for modern companies to establish a substantial social media footprint. Let’s look over some statics which highlights the power of social media marketing:...
All companies are chasing the same KPI (Key Performance Indicator) when it comes to their modern online marketing efforts, and that’s to increase website traffic. Typically, a business’s website will state their core values, mission statement, company origin, and, of...
Paid search can be a gamble, and not just in the sense that you’re betting on keywords, but more so due to the fact that making minor mistakes can cost your company big time. PPC (Pay-per-click) and SEO (Search Engine Optimization) are the two primary methods that...
Years ago, when I first began working in Search Engine Optimization (SEO), I was told a joke that stuck with me: Q: Where’s the best place on the internet to hide a secret? A: Page two of Google. It's true that 75% of users never proceed past...
Most business focus on telling you why they are the best. The problem with that approach to advertising is that your prospects don’t care about you. They care about themselves - their wants, their needs. If you talk too much about yourself too soon, they will simply...
There’s a strong correlation between entrepreneurship and giving. In today’s world of social responsibility, “cause marketing” is commonplace and your customers want to see how your business is in the business of giving back. Studies show that 87 percent of consumers...
Spend five minutes scrolling through your Facebook or Instagram feed and you will probably see ads for at least three brand new products from companies you've never heard of. But how do you take this online traffic and convert it to in-store traffic? Setting up an...
Consistency is Key When you want nice pancakes, without lumps in the batter, you want to put in a little extra effort in the mixing, to make sure you don’t have lumps. I believe this serves as a big reminder that I should never write these blogs before breakfast....
Work places get so busy and people get so consumed with what they are doing that it is easy to lose your sense of teamwork and camaraderie. How do we combat this? Schedule a little fun at work! Obviously, work still needs to get done, but scheduling fun things on a...