Food for thought

Relevance is the key to getting more prospects

Relevance is the key to getting more prospects

Most business focus on telling you why they are the best. The problem with that approach to advertising is that your prospects don’t care about you. They care about themselves - their wants, their needs. If you talk too much about yourself too soon, they will simply...

Building Your Brand Through Cause Marketing

Building Your Brand Through Cause Marketing

There’s a strong correlation between entrepreneurship and giving. In today’s world of social responsibility, “cause marketing” is commonplace and your customers want to see how your business is in the business of giving back. Studies show that 87 percent of consumers...

Converting Online Traffic to In-Store Traffic

Converting Online Traffic to In-Store Traffic

Spend five minutes scrolling through your Facebook or Instagram feed and you will probably see ads for at least three brand new products from companies you've never heard of.    Setting up an e-commerce website is incredibly simple, and targeted display and social...

Pancake Batter and Marketing

Pancake Batter and Marketing

Consistency is Key When you want nice pancakes, without lumps in the batter, you want to put in a little extra effort in the mixing, to make sure you don’t have lumps. I believe this serves as a big reminder that I should never write these blogs before breakfast....

Take Time for Fun!

Take Time for Fun!

Work places get so busy and people get so consumed with what they are doing that it is easy to lose your sense of teamwork and camaraderie. How do we combat this? Schedule a little fun! Obviously, work still needs to get done, but scheduling fun things on a regular...