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Relevance is the Key to Getting More Prospects

Relevance is the Key to Getting More Prospects

by Andrea McArthur | May 26, 2020 | Food for thought

Most business focus on telling you why they are the best. The problem with that approach to advertising is that your prospects don’t care about you. They care about themselves – their wants, their needs. If you talk too much about yourself too soon, they will...
Building Your Brand Through Cause Marketing

Building Your Brand Through Cause Marketing

by Andrea McArthur | Mar 23, 2020 | Food for thought, Grow Your Business

There’s a strong correlation between entrepreneurship and giving. In today’s world of social responsibility, “cause marketing” is commonplace and your customers want to see how your business is in the business of giving back. Studies show that 87 percent of consumers...
Marketing Blueprint: What’s Next for Your Business

Marketing Blueprint: What’s Next for Your Business

by Andrea McArthur | May 26, 2017 | Grow Your Business

Marketing is a lot like building a house—there are a lot of wrong ways to do it, and mistakes can be expensive. By developing a marketing blueprint, your business can avoid costly errors and lay the groundwork for a successful marketing program that will help you...
Converting Online Traffic to In-Store Traffic

Converting Online Traffic to In-Store Traffic

by Andrea McArthur | May 12, 2017 | Food for thought

Spend five minutes scrolling through your Facebook or Instagram feed and you will probably see ads for at least three brand new products from companies you’ve never heard of. But how do you take this online traffic and convert it to in-store traffic?    Setting...
6 New Website Design Concepts to Get Your Business Noticed

6 New Website Design Concepts to Get Your Business Noticed

by Andrea McArthur | Apr 25, 2017 | Digital, Website

Does your website design attract visitors, or are they flocking to the competition’s homepage? Businesses, small and large, are updating their websites, battling for attention. If your website is unappealing, unhelpful, or worse, unusable, your visitors will go...
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