A core marketing practice has always been to advertise where your customers are, which is why it’s so important for modern companies to establish a substantial social media footprint. Let’s look over some statics which highlights the power of social media marketing:...
All companies are chasing the same KPI (Key Performance Indicator) when it comes to their modern online marketing efforts, and that’s to increase website traffic. Typically, a business’s website will state their core values, mission statement, company origin, and, of...
Paid search can be a gamble, and not just in the sense that you’re betting on keywords, but more so due to the fact that making minor mistakes can cost your company big time. PPC (Pay-per-click) and SEO (Search Engine Optimization) are the two primary methods that...
Be Different, Improve ROI, Stand Out "Not to be different is virtually suicidal,” said advertising genius William Bernbach. Does your company need to be different to improve your ROI? You have a big problem. Your company is swimming in a sea of...
There’s a strong correlation between entrepreneurship and giving. In today’s world of social responsibility, “cause marketing” is commonplace and your customers want to see how your business is in the business of giving back. Studies show that 87 percent of consumers...
Marketing is a lot like building a house—there are a lot of wrong ways to do it, and mistakes can be expensive. By developing a marketing blueprint, your business can avoid costly errors and lay the groundwork for a successful marketing program that will help you...