Be Different, Stand Out "Not to be different is virtually suicidal,” said advertising genius William Bernbach. You have a big problem. Your company is swimming in a sea of sameness. To stand out you’ve got to figure out how to be different in ways...
There’s a strong correlation between entrepreneurship and giving. In today’s world of social responsibility, “cause marketing” is commonplace and your customers want to see how your business is in the business of giving back. Studies show that 87 percent of consumers...
Marketing is a lot like building a house—there are a lot of wrong ways to do it, and mistakes can be expensive. By developing a marketing blueprint, your business can avoid costly errors and lay the groundwork for a successful marketing program that will help you...