There are three main things you need when throwing an office party: food, games, and organization. Food is critical because if you provide food, they will come. Try to offer a variety of choices to accommodate different tastes and diets – i.e. cheese and crackers,...
Those Mad Men Days Sometimes, I wonder what it would be like to play the advertising game forty years ago, in the “Mad Men” days. Were they aware of AdSpeak? Around Seattle in the 1970s, radio was in its heyday. There were four TV stations and Seattle had a morning...
We are such an industry of buzzwords. When one becomes too mainstream, we quickly race to replace it with something even more fascinating. Buzzword: Advocacy For example, what was once called word-of-mouth is now Advocacy. It’s still word-of-mouth. It just gets spread...
Regardless of the medium, a business’s approach for increasing their customer engagement, as well as prospects, should always be strategic. These interactions should address the specific needs, characteristics, behaviors, and even the challenges of that...
There are as many theories on the best way to approach video marketing as there are Oscar presenters. Spend an evening watching your favorite TV show in real time and see how many commercials you remember the next day. OK, so you can flashback to a couple of them:...
