The vast world of digital marketing is full of terms and acronyms that, at first, might seem overwhelming. Fortunately, our Destination Marketing team stays up to date on all the latest terminology so that we can better help our clients achieve their digital marketing...
All companies are chasing the same KPI (Key Performance Indicator) when it comes to their modern online marketing efforts, and that’s to increase website traffic. Typically, a business’s website will state their core values, mission statement, company origin, and, of...
Those Mad Men Days Sometimes, I wonder what it would be like to play the advertising game forty years ago, in the “Mad Men” days. Were they aware of AdSpeak? Around Seattle in the 1970s, radio was in its heyday. There were four TV stations and Seattle had a morning...