Nuts and Bolts

Are You Getting the Most out of Your Marketing Budget?

Are You Getting the Most out of Your Marketing Budget?

I love talking about marketing strategy. Every business has its own products and consumers and decides how best to build a business strategy, utilizing the various marketing options available to them. There are a plethora of ways to invest marketing dollars, numerous...

How to Execute a Successful Office Party

How to Execute a Successful Office Party

There are three main things you need when throwing an office party: food, games, and organization. Food is critical because if you provide food, they will come. Try to offer a variety of choices to accommodate different tastes and diets – i.e. cheese and crackers,...

Industry of Buzzwords

Industry of Buzzwords

We are such an industry of buzzwords. When one becomes too mainstream, we quickly race to replace it with something even more fascinating. Buzzword: Advocacy For example, what was once called word-of-mouth is now Advocacy. It’s still word-of-mouth. It just gets spread...

What’s In an Estimate?

What’s In an Estimate?

Seems like no matter how much we communicate the fact that an estimate is a mere guess, inevitably client’s (and rightly so) want to hold you accountable in the event circumstances lead to an increase in cost. Estimating is not a crystal ball activity, but there are...