Digital

6 New Web Design Concepts to Get Your Business Noticed

6 New Web Design Concepts to Get Your Business Noticed

Does your website attract visitors, or are they flocking to the competition’s homepage? Businesses, small and large, are updating their websites, battling for attention. If your website is unappealing, unhelpful, or worse, unusable, your visitors will go elsewhere. So...

Measuring the ROI of Social Media

Measuring the ROI of Social Media

We all know that everyone who’s anyone is on Facebook, right? Being social is cool, but the bigger question is… is it making your business money? Branding through Social Media “Brand Awareness” sometimes sounds like a cop-out when you’re talking about social media ROI...

Using Social Media to Maximize Customer Engagement

Using Social Media to Maximize Customer Engagement

Regardless of the medium, a business’ approach for connecting and engaging with customers as well as prospects should always be strategic. These interactions should address the specific needs, characteristics, behaviors, and even the challenges of that particular...