Years ago, when I first began working in Search Engine Optimization (SEO), I was told a joke that stuck with me: Q: Where’s the best place on the internet to hide a secret? A: Page two of Google. It's true that 75% of users never proceed past...
Digital
6 New Website Design Concepts to Get Your Business Noticed
Does your website design attract visitors, or are they flocking to the competition’s homepage? Businesses, small and large, are updating their websites, battling for attention. If your website is unappealing, unhelpful, or worse, unusable, your visitors will go...
Measuring the ROI of Social Media
We all know that everyone who’s anyone is on Facebook, right? Being social is cool, but the bigger question is… is it making your business money? Branding through Social Media “Brand Awareness” sometimes sounds like a cop-out when you’re talking about social media ROI...
Using Social Media to Maximize Customer Engagement
Regardless of the medium, a business's approach for increasing their customer engagement, as well as prospects, should always be strategic. These interactions should address the specific needs, characteristics, behaviors, and even the challenges of that particular...