Be Different, Improve ROI, Stand Out “Not to be different is virtually suicidal,” said advertising genius William Bernbach. Does your company need to be different to improve your ROI? You have a big problem. Your company is swimming in a sea of...
In last month’s blog “Are You Getting the Most Out of Your Marketing Budget?”, we looked at the philosophical side of marketing which can be summed up in two main questions: How do you think about your company’s marketing? What are the drivers for your...
There’s a strong correlation between entrepreneurship and giving. In today’s world of social responsibility, “cause marketing” is commonplace and your customers want to see how your business is in the business of giving back. Studies show that 87 percent of consumers...
Brand Naming Naming a new company, product, or service is always a challenge. Brand naming is a very intimate exercise. The business owners we work with are smart, savvy, and able to articulate the most excruciating detail concerning their brand and the needs it...
Using a content calendar to manage your message across multiple channels is a lot like juggling; as you add more channels to your marketing mix, things can get a little… out of hand. Strategic planning and coordinated scheduling can help you stay organized, drive big...
