Media Buying Services

Connect to your customers

Media buying is all about cost efficiency and reaching the right consumer, at the right time, in the right ways. Our strategies are focused on “Effective Frequency” – maximizing the number of ideal prospects we reach, at the optimal frequency, to ensure persuasion happens. Since the most effective persuasion typically occurs when the prospect is touched in multiple ways, a lot of the “secret sauce” is understanding the optimal combination of media types for each consumer need.

Media Planning and Strategy

Our media buyers have state-of-the-art research and buy management tools to ensure we get exactly what we pay for. But placing the buy is just the beginning of the process for our team. They maintain constant communication with our Radio, TV, and online media vendors to upgrade the buy, secure bonus inventory, and make real-time optimizations mid-flight. Another element that gives us a negotiating advantage is the longevity of our relationships with the staff and management at so many TV and Radio stations around the country. We’ve built trusted relationships over decades with management at the highest levels, and that pays off when it comes to rates, bonus ads, upgrades, and promotional opportunities.

Media Buying & Management

Our media buyers have state-of-the-art research and buy management tools to ensure we get exactly what we pay for. But placing the buy is just the beginning of the process for our team. They maintain constant communication with our Radio, TV, and online media vendors to upgrade the buy, secure bonus inventory, and make real-time optimizations mid-flight.

Promotions

Our team also excels at developing low- and no-cost promotional opportunities with our media partners and managing those to create additional exposure and brand preference.