Media Buying Services
Connect to your customers
Media buying is all about cost efficiency and reaching the right consumer, at the right time, in the right ways. Our strategies are focused on “Effective Frequency” – maximizing the number of ideal prospects we reach, at the optimal frequency, to ensure persuasion happens. Since the most effective persuasion typically occurs when the prospect is touched in multiple ways, a lot of the “secret sauce” is understanding the optimal combination of media types for each consumer need.
Media Buying & Management
Our media buyers have state-of-the-art research and buy management tools to ensure we get exactly what we pay for. But placing the buy is just the beginning of the process for our team. They maintain constant communication with our Radio, TV, and online media vendors to upgrade the buy, secure bonus inventory, and make real-time optimizations mid-flight.