A brand is more than just a single campaign, logo, or tagline. It is a living and continuously evolving persona. It comprises many things: your core differentiators or Unique Selling Propositions (USPs), your messaging, your logo, your slogan, your “look,” POS materials, signage, store design, your “voice” and personality, a jingle,… Focus is essential to ensure clarity and retention by your prospects. We have launched over 50 startups and renovated and re-launched the marketing programs of hundreds of well-established companies who needed the “secret formula” to get to the next level. Many of our clients have become national leaders in their categories. Developing an effective brand is something we know a lot about. So, if you’re interested in developing a compelling, unique, highly differentiated brand, let’s talk!
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Until you have a relevant and compelling message, nothing else matters. Our writers have worked with dozens of category-leading companies and will communicate your unique value propositions with a consistent voice and compelling copy.
Your logo is the distillation of your identity. Launch your brand with an instantly recognizable logo that clearly communicates who you are.
Promotions are a very cost-effective way to increase brand awareness, preference, and momentum. After more than thirty years, and literally thousands of promotional events, we know how to develop the kind that increase leads and sales. We understand how to create partnerships with media vendors and non-competitive businesses to maximize impact for minimum expense.
We’ve launched over 50 startups in dozens of business categories. Nothing teaches you more about what works and what doesn’t than the unforgiving process of boot-strapping a new business. Many of these startups have become regional, even national category leaders. We’ve also re-branded, re-launched, re-invented another hundred plus businesses over the last three decades. All those projects have given us the privilege of working with and learning from some really successful entrepreneurs. We love big ideas and disruptive thinking. So, if you’ve got a new business idea, a business that you’d like to take to another level of success, or if you’d just like to strengthen your brand and improve your ROI, let’s talk! We’ll start with clarifying the business plan, the key performance indicators, and how we are going to constantly monitor the data to ensure we are efficiently generating sales. The most successful marketing begins with a thorough understanding of the business itself.