Brand Services

Your brand, elevated

A brand is more than just a single campaign, logo, or tagline. It should be a living and continuously evolving persona. It comprises many things: your core differentiators or Unique Selling Propositions, your messaging, your logo, your slogan, your “look,” POS materials, signage, store design, your “voice” and personality, a jingle,… Focus is essential to ensure clarity and retention by your prospects. We have launched 56 startups and renovated and re-launched hundreds of other companies. Many of our clients have become national leaders in their categories. Developing the perfect brand is something we know a lot about, so, if you’re interested in owning a compelling, unique, highly differentiated brand, let’s talk!

  • Brand Strategy
  • Copywriting
  • Graphic Design
  • Logo Development
  • Creative
  • Promotions
  • Reputation Management
  • Business Consulting
  • Charitable Engagement

Brand Strategy

All your marketing. One cohesive strategy. A brand handbook to guide messaging and all visual elements to keep everything on target. This is essential to develop consumer preference and ultimately category dominance.

Copywriting

Why should I buy from you? Until you have a relevant and compelling message, nothing else matters. Our team of writers have built dozens of category-leading companies and will communicate your unique value propositions with a consistent voice and compelling copy.

Graphic Design

Whether it’s logos, billboards, or websites, our creative team produces stunning designs that capture the essence of your brand. Designs that ensure your brand is preferentially differentiated and memorable.

Logo Development

Your logo is the distillation of your identity. Launch your brand above competitors with an instantly recognizable logo design that clearly communicates who you are.

Creative

Some agencies focus on creative projects as a way to win awards to line the walls of their offices. We only focus on increasing your sales and ROI. Don’t get us wrong, we love brilliant and beautiful ads, but we never let creativity get in the way of effectiveness. If it doesn’t drive more sales more cost effectively, it doesn’t matter how clever or beautiful or funny it was.

Promotions

Promotions are a very cost-effective way to increase brand awareness, preference, and momentum. After more than thirty years, and literally thousands of promotional events, we know how to develop the ones that increase leads and sales. We understand how to create partnerships with media vendors and non-competitive businesses to maximize impact for minimum expense.

Reputation Management

Improve your brand image with positive reviews and mitigate negative feedback. Prevention is always the best strategy, but if you have a reputation crisis on your hands, we’ll work to restore your reputation and give you the tools you need so your business can minimize negative feedback in the future.

Business Consulting

We’ve launched 56 startups in dozens of business categories. Nothing teaches you more what works and what doesn’t than the unforgiving process of boot-strapping a new business. And many of those startups have become regional, even national category leaders. We’ve also re-branded, re-launched, re-invented another hundred plus businesses over the last thirty years. All those projects have given us the privilege of working with and learning from a bunch of brilliant entrepreneurs. So, if you’ve got a new business idea, if you’ve got a business that you’d like to take to another level of success, if you’d just like to strengthen your brand and improve your ROI,… let’s talk! We’re Business GROWTH Consultants. We love big ideas and disruptive thinking.

Charitable Engagement

Your prospects make their buying decisions based on facts and feelings. Engendering feelings of trust, integrity, and just plain old “I really like that company,” is one of the most powerful things you can do to drive sales. One of the best ways to build brand loyalty and preference is to actively engage in “giving back” to your customers’ local communities in ways that are meaningful and relevant to your prospects. This is a core expertise of Destination Marketing. We have set up thousands of charity connections for our clients and then made their prospects aware of these efforts in very self-effacing ways, through P.R. and media partnerships, to ensure that brand loyalty is built. The bonus is that this type of community engagement also builds tremendous employee loyalty too. They are proud to work for a company that is so well thought of in their community.