Cost Per Lead Reduced by Over 50%
Opportunity: Lexington Plastic Surgeons aspired to become a national chain, but realized they were missing a key element; premier plastic surgery marketing to convey a consistently effective and efficient lead generation program.
Solution: We began with a comprehensive assessment of all their lead generation activities, competitors, and opportunities to upgrade, laying the foundation for a comprehensive, fully integrated lead generation strategy.
What we provided: We developed a new fully integrated strategy to generate leads, quickly cutting the cost per lead in half. We rebuilt the website to focus on what their prospects were looking for to ensure a more compelling buyers’ journey. A website specifically designed to motivate prospects to make contact. We revamped their brand messaging and evolved all aspects of their visual brand, including the Logo.