Build an effective and efficient marketing program for attracting new prospects to an existing category leader.
Services We Provided
- Social Media
- Content Marketing
- Online Reputation Management
- Email Marketing
- Local SEO
- Media Buying
- Ad Production
- PPC Media and Management
- Social Advertising
- Online Radio
- Local Events
- Charitable Partnerships
- Recruitment Strategy
Massage Envy is a well-known brand that delivers high-quality service at a great value. And honestly, who doesn’t want a massage?! But even with all that going for them, the phones weren’t ringing off the hook.
We developed and implemented a fresh, localized marketing strategy, primarily via highly targetable online channels, to maximize the effectiveness of their ad spend.
- Increased Online Visibility and Interaction and Reached New Prospects:
Optimized microsites, social media, review and directory sites (Yelp, Google, etc.) for local SEO. Created and optimized paid search campaigns to drive online traffic.
- Maximized Loyalty with Current Members:
Developed an enhanced Email Marketing program through the current management system. Implemented a frequent schedule of content refreshes on microsites, social media sites, and blogs to keep prospects and members informed and active in the Massage Envy community.
- Reached New Prospects and Built Preference:
Increased the efficiency of the media spend using highly targetable online and broadcast media channels to increase awareness and drive traffic to the clinics, consistently increasing prospects and gift card sales.
- Addressed One of Their Greatest Challenges:
With the increased demand for massage therapy in recent years, the total number of licensed massage therapists hasn’t kept up. Lack of therapists is one of the biggest challenges facing massage therapy clinics around the country. We developed a set of five tactics to address this need; an active online community just for massage therapists, a network of continuing education providers to connect with therapists, an enhanced school recruitment program including ongoing email communication with students, special events for massage therapists, and a targeted online advertising program. The result has been dramatically increased engagement with the therapist community and a wave of new hires.
It's All About Results
- 1.5x increase in visits to the website
- 20x increase in social following
- Ranking top in Local Google Search listings for key terms
- Ongoing increase in new membership and total sales, year over year, since we began working with them in 2012