What’s In an Estimate?

Dec 29, 2015 | Nuts and Bolts

Seems like no matter how much we communicate the fact that an estimate is a mere guess, inevitably client’s (and rightly so) want to hold you accountable in the event circumstances lead to an increase in cost. Estimating is not a crystal ball activity, but there are tactics to be deployed to keep costs in check along the way. Pay attention to change orders to manage project sprawl and factor in a contingency (percentage over cost) to give you a little wiggle room to help mitigate some of the unexpected ‘inevitabilities’ that require time to address. Come in under budget and everybody’s a hero.

Relevance is the key to getting more prospects

Most business focus on telling you why they are the best. The problem with that approach to advertising is that your prospects don’t care about you. They care about themselves - their wants, their needs. If you talk too much about yourself too soon, they will simply...

Marketing Metrics that Matter

Marketing Metrics that Matter

In last month’s blog "Are You Getting the Most Out of Your Marketing Budget?", we looked at the philosophical side of marketing which can be summed up in two main questions: How do you think about your company’s marketing? What are the drivers for your marketing...

Building Your Brand Through Cause Marketing

Building Your Brand Through Cause Marketing

There’s a strong correlation between entrepreneurship and giving. In today’s world of social responsibility, “cause marketing” is commonplace and your customers want to see how your business is in the business of giving back. Studies show that 87 percent of consumers...