What’s In an Estimate?

Dec 29, 2015 | Nuts and Bolts

Seems like no matter how much we communicate the fact that an estimate is a mere guess, inevitably client’s (and rightly so) want to hold you accountable in the event circumstances lead to an increase in cost. Estimating is not a crystal ball activity, but there are tactics to be deployed to keep costs in check along the way. Pay attention to change orders to manage project sprawl and factor in a contingency (percentage over cost) to give you a little wiggle room to help mitigate some of the unexpected ‘inevitabilities’ that require time to address. Come in under budget and everybody’s a hero.

Help your prospects “persuade themselves”

Help your prospects “persuade themselves”

I’ve never met a business that said they had too many “good quality” prospects. After thirty-five years, hundreds of clients and launching fifty-eight startups...we’ve learned a few things about how to woo high quality prospects and I’m going to share one of them...

Differentiation Improved ROI 400%

Differentiation Improved ROI 400%

Be Different, Stand Out "Not to be different is virtually suicidal,” said advertising genius William Bernbach. You have a big problem.  Your company is swimming in a sea of sameness.  To stand out you’ve got to figure out how to be different in ways...

Relevance is the key to getting more prospects

Relevance is the key to getting more prospects

Most business focus on telling you why they are the best. The problem with that approach to advertising is that your prospects don’t care about you. They care about themselves - their wants, their needs. If you talk too much about yourself too soon, they will simply...