We are such an industry of buzzwords. When one becomes too mainstream, we quickly race to replace it with something even more fascinating. Buzzword: Advocacy For example, what was once called word-of-mouth is now Advocacy. It’s still word-of-mouth. It just gets spread...
Seems like no matter how much we communicate the fact that an estimate is a mere guess, inevitably client’s (and rightly so) want to hold you accountable in the event circumstances lead to an increase in cost. Estimating is not a crystal ball activity, but there are...
