There’s a strong correlation between entrepreneurship and giving. In today’s world of social responsibility, “cause marketing” is commonplace and your customers want to see how your business is in the business of giving back. Studies show that 87 percent of consumers...
Consistency is Key When you want nice pancakes, without lumps in the batter, you want to put in a little extra effort in the mixing, to make sure you don’t have lumps. I believe this serves as a big reminder that I should never write these blogs before breakfast....
There are three main things you need when throwing an office party: food, games, and organization. Food is critical because if you provide food, they will come. Try to offer a variety of choices to accommodate different tastes and diets – i.e. cheese and crackers,...
We all know that everyone who’s anyone is on Facebook, right? Being social is cool, but the bigger question is… is it making your business money? Branding through Social Media “Brand Awareness” sometimes sounds like a cop-out when you’re talking about social media ROI...
Regardless of the medium, a business’s approach for increasing their customer engagement, as well as prospects, should always be strategic. These interactions should address the specific needs, characteristics, behaviors, and even the challenges of that...
