Be Different, Improve ROI, Stand Out “Not to be different is virtually suicidal,” said advertising genius William Bernbach. Does your company need to be different to improve your ROI? You have a big problem. Your company is swimming in a sea of...
I love talking about marketing strategy & budget. Every business has its own products and consumers and decides how best to build a business strategy, utilizing the various marketing options available to them. There are a plethora of ways to invest marketing...
Marketing is a lot like building a house—there are a lot of wrong ways to do it, and mistakes can be expensive. By developing a marketing blueprint, your business can avoid costly errors and lay the groundwork for a successful marketing program that will help you...
We all know that everyone who’s anyone is on Facebook, right? Being social is cool, but the bigger question is… is it making your business money? Branding through Social Media “Brand Awareness” sometimes sounds like a cop-out when you’re talking about social media ROI...
Regardless of the medium, a business’s approach for increasing their customer engagement, as well as prospects, should always be strategic. These interactions should address the specific needs, characteristics, behaviors, and even the challenges of that...
