Using a content calendar to manage your message across multiple channels is a lot like juggling; as you add more channels to your marketing mix, things can get a little… out of hand. Strategic planning and coordinated scheduling can help you stay organized, drive big...
Consistency is Key When you want nice pancakes, without lumps in the batter, you want to put in a little extra effort in the mixing, to make sure you don’t have lumps. I believe this serves as a big reminder that I should never write these blogs before breakfast....
There are three main things you need when throwing an office party: food, games, and organization. Food is critical because if you provide food, they will come. Try to offer a variety of choices to accommodate different tastes and diets – i.e. cheese and crackers,...
We all know that everyone who’s anyone is on Facebook, right? Being social is cool, but the bigger question is… is it making your business money? Branding through Social Media “Brand Awareness” sometimes sounds like a cop-out when you’re talking about social media ROI...
Those Mad Men Days Sometimes, I wonder what it would be like to play the advertising game forty years ago, in the “Mad Men” days. Were they aware of AdSpeak? Around Seattle in the 1970s, radio was in its heyday. There were four TV stations and Seattle had a morning...
