I love talking about marketing strategy & budget. Every business has its own products and consumers and decides how best to build a business strategy, utilizing the various marketing options available to them. There are a plethora of ways to invest marketing...
Marketing is a lot like building a house—there are a lot of wrong ways to do it, and mistakes can be expensive. By developing a marketing blueprint, your business can avoid costly errors and lay the groundwork for a successful marketing program that will help you...
Spend five minutes scrolling through your Facebook or Instagram feed and you will probably see ads for at least three brand new products from companies you’ve never heard of. But how do you take this online traffic and convert it to in-store traffic? Setting...
Does your website design attract visitors, or are they flocking to the competition’s homepage? Businesses, small and large, are updating their websites, battling for attention. If your website is unappealing, unhelpful, or worse, unusable, your visitors will go...
Brand Naming Naming a new company, product, or service is always a challenge. Brand naming is a very intimate exercise. The business owners we work with are smart, savvy, and able to articulate the most excruciating detail concerning their brand and the needs it...
