Be Different, Improve ROI, Stand Out “Not to be different is virtually suicidal,” said advertising genius William Bernbach. Does your company need to be different to improve your ROI? You have a big problem. Your company is swimming in a sea of...
We are such an industry of buzzwords. When one becomes too mainstream, we quickly race to replace it with something even more fascinating. Buzzword: Advocacy For example, what was once called word-of-mouth is now Advocacy. It’s still word-of-mouth. It just gets spread...
Regardless of the medium, a business’s approach for increasing their customer engagement, as well as prospects, should always be strategic. These interactions should address the specific needs, characteristics, behaviors, and even the challenges of that...
Seems like no matter how much we communicate the fact that an estimate is a mere guess, inevitably client’s (and rightly so) want to hold you accountable in the event circumstances lead to an increase in cost. Estimating is not a crystal ball activity, but there are...
There are as many theories on the best way to approach video marketing as there are Oscar presenters. Spend an evening watching your favorite TV show in real time and see how many commercials you remember the next day. OK, so you can flashback to a couple of them:...
