Branding: What’s in a Name?

Branding: What’s in a Name?

Brand Naming Naming a new company, product, or service is always a challenge. Brand naming is a very intimate exercise. The business owners we work with are smart, savvy, and able to articulate the most excruciating detail concerning their brand and the needs it...
Pancake Batter and Marketing Consistency

Pancake Batter and Marketing Consistency

Consistency is Key When you want nice pancakes, without lumps in the batter, you want to put in a little extra effort in the mixing, to make sure you don’t have lumps. I believe this serves as a big reminder that I should never write these blogs before breakfast....
How to Have Fun at Work!

How to Have Fun at Work!

Work places get so busy and people get so consumed with what they are doing that it is easy to lose your sense of teamwork and camaraderie. How do we combat this? Schedule a little fun at work! Obviously, work still needs to get done, but scheduling fun things on a...