Those Mad Men Days Sometimes, I wonder what it would be like to play the advertising game forty years ago, in the “Mad Men” days. Were they aware of AdSpeak? Around Seattle in the 1970s, radio was in its heyday. There were four TV stations and Seattle had a morning...
We are such an industry of buzzwords. When one becomes too mainstream, we quickly race to replace it with something even more fascinating. Buzzword: Advocacy For example, what was once called word-of-mouth is now Advocacy. It’s still word-of-mouth. It just gets spread...
