In last month’s blog “Are You Getting the Most Out of Your Marketing Budget?”, we looked at the philosophical side of marketing which can be summed up in two main questions: How do you think about your company’s marketing? What are the drivers for your...
I love talking about marketing strategy & budget. Every business has its own products and consumers and decides how best to build a business strategy, utilizing the various marketing options available to them. There are a plethora of ways to invest marketing...
Seems like no matter how much we communicate the fact that an estimate is a mere guess, inevitably client’s (and rightly so) want to hold you accountable in the event circumstances lead to an increase in cost. Estimating is not a crystal ball activity, but there are...
