Branding: What’s in a Name?

Branding: What’s in a Name?

Brand Naming Naming a new company, product, or service is always a challenge. Brand naming is a very intimate exercise. The business owners we work with are smart, savvy, and able to articulate the most excruciating detail concerning their brand and the needs it...
Measuring the ROI of Social Media

Measuring the ROI of Social Media

We all know that everyone who’s anyone is on Facebook, right? Being social is cool, but the bigger question is… is it making your business money? Branding through Social Media “Brand Awareness” sometimes sounds like a cop-out when you’re talking about social media ROI...