Using Social Media to Maximize Customer Engagement

Using Social Media to Maximize Customer Engagement

Regardless of the medium, a business’s approach for increasing their customer engagement, as well as prospects, should always be strategic. These interactions should address the specific needs, characteristics, behaviors, and even the challenges of that...
What’s In an Estimate?

What’s In an Estimate?

Seems like no matter how much we communicate the fact that an estimate is a mere guess, inevitably client’s (and rightly so) want to hold you accountable in the event circumstances lead to an increase in cost. Estimating is not a crystal ball activity, but there are...
Utilize Video Marketing to Improve Your Business

Utilize Video Marketing to Improve Your Business

There are as many theories on the best way to approach video marketing as there are Oscar presenters. Spend an evening watching your favorite TV show in real time and see how many commercials you remember the next day. OK, so you can flashback to a couple of them:...