In last month’s blog “Are You Getting the Most Out of Your Marketing Budget?”, we looked at the philosophical side of marketing which can be summed up in two main questions: How do you think about your company’s marketing? What are the drivers for your...
Those Mad Men Days Sometimes, I wonder what it would be like to play the advertising game forty years ago, in the “Mad Men” days. Were they aware of AdSpeak? Around Seattle in the 1970s, radio was in its heyday. There were four TV stations and Seattle had a morning...
