Increased Sales Year-Over-Year by 10%
Opportunity: To Boost sales during the busiest time of the year and maintain a foothold as the Northwest’s premier and trusted resource for supplements and other health-related products.
Solution: Destination Marketing partnered with Super Supplement’s staff to conceive and deliver a uniquely Northwest campaign that was authentic, and connected with very specific target audience segments. In parallel we also developed and deployed a highly effective, interactive digital marketing campaign to generate consumer buzz, greatly bolstering their online presence within the social sphere.
What we provided: Developed a brand-positioning line and creative that threaded throughout all marketing channels, including radio, outdoor, and print. Enhanced the overall brand by combining timely messaging with consumer-facing branded elements, such as in-store posters, truck signage, and custom tee shirts for the sales staff.
It’s Only as Good as the Sum of All its Parts
Once a seasonal concept had been developed, we then blasted it through a myriad of channels, taking great care to maximize the theme and deliver a cohesive message across all customer touchpoints.