Worked with Super Supplement’s staff to conceive and deliver a uniquely Northwest campaign that felt authentic, connecting with very specific target audience segments. Developed a brand-positioning line and creative that threaded through all marketing channels, including radio, outdoor, and print.

Deployed a highly effective interactive digital marketing campaign to generate consumer buzz at a critical time of year, greatly bolstering its online presence within the social sphere. Enhanced the overall brand by combining timely messaging with consumer-facing branded elements, including in-store posters, truck signage, and custom tee shirts for the sales staff.