A Comprehensive Brand and Lead Gen Makeover
We helped this well-established company evolve from a “lowest prices” brand to a new and stronger identity as “Mom’s partner to keep her family healthy and fit!” Our compelling messaging strategy was delivered through a multi-media approach that included Radio, TV, Outdoor, print, and online advertising. Rebranding the company also included a major website re-do that included an e-commerce launch.
Results
Dramatic sales growth and expansion to other states.
A highly profitable exit for the founder (Sold to Vitamin Shoppe)
What We Provided
A Better Brand Position
- “Lowest Prices” was not an effective brand position in an era of increasing internet competition. By pivoting to “Mom’s partner for better health” we enhanced the value of their highly knowledgeable sales associates to distinguish Super Supplements from their price-only internet competition.
- This not only increased sales it increased margins and profitability and resulted in rapid geographic expansion.
A Multi-Channel Marketing Strategy
- We developed and managed a multifaceted communication strategy to get their powerful new message into the minds of prospects using Radio, TV, Print, Direct Mail, Bus sides, Billboards, and a complete set of internet strategies.
- Our continuous test/assess/tweak/retest process ensured a highly efficient ROI that helped fuel their increased growth. We also helped Super Supplements compete directly with online competitors by launching a robust strategy to drive internet sales.
Creative
- Our creative team developed and produced all the ads for the campaign. Our work for Super Supplements impressed the new owner so much that Vitamin Shoppe hired us to do their new market launches all over the U.S.
We Optimize Your:
Brand
Brand
To make sure your practice stands out above the crowd.
Website
Website
To maximize prospect conversion through a dynamic and attractive web presence.
Media Mix
Media Mix
To create the most effective combination possible of SEO, Search, and Social Media.
Messaging
Messaging
To attract and motivate new patients through a continuous flow of fresh, compelling content.
Lead Nurture
Lead Nurture
To turn prospects into happy patients through email drips, newsletters, blogs, and remarketing.
Reputation
Reputation
To maximize positive online ratings using multiple simultaneous tactics.
Re-engagement
Re-engagement
To maximize positive “word of mouth” marketing from satisfied customers.
