18% Annual Growth Though Well-Executed Brand Strategy and Intelligent Digital Marketing

Opportunity: A leading Children’s Dentistry practice was looking to stand out amongst the competition in preparation to expand their number of locations.

Solution: They partnered with Destination Marketing to help define their brand and form a more memorable impression with their prospects and current customers.

What we provided: We worked with the owners to re-name the company to something that was more relevant to the category – hence, Stellar Kids was conceived. Built out a visual brand package to carry the theme throughout all consumer touchpoints, including in-office graphics, the website, and all business/consumer interactions. Fueled growth with strategic digital marketing plan.

It’s All in the Name

Through a process of research and evaluation, arrived at a name that embodied the vision and values that best represented the practice – and it was catchy.

Business Papers that Supported the Theme

Created a system of business papers to include patient intake forms, cards, letterhead and a variety of other materials that incorporated the new palette, fonts, and logo.

The Customer-Experience Starts on the Outside

Designed a series of fun and playful characters and applied them to the interior of the windows facing outward, to greet patients as they arrive for their appointment. Carried the theme to the interior as well.

Further Updating the Logo to Accommodate a Brand Extension

As part of their growth plan, Stellar Kids is adding an Orthodontics Specialty practice. To support this, we revised the brand logo to compliment the existing logo, as we add the new property to their growing list of practices.

Bringing Their Personality to the Forefront

Telling the Stellar Kids story is an important aspect to developing their brand – and what better way to tell that than through video. We created an in-office tour video featuring one of their young patients, as well as an intro video featuring the founders of the practice.

You Only Get to Make One First Impression

It was important for the personality of the practice to resonate to the forefront of their website to ensure that what you see in fact communicates who they are. We used the tactic of video running in the background to make the brand personal and real.

Be Part of the Community

We work hand-in-hand with Stellar Kids to provide them with strategy and guidance to help them successfully engage with their community to foster relationships and nurture growth.

Proven Success in Marketing

Everything we do with respect to how users engage with the site as well as all social, paid, and organic touch points are carefully tracked and monitored. We learn and modify as we go to deliver measurable results and efficiently generate new patients for the practices.