Premier Mattress Marketing From Launch to “Most Recognizable Brand in Canada”
Opportunity: To take a concept that was highly successful in the U.S. and utilize premier mattress marketing to launch it in the Canadian market.
Solution: They partnered with Destination Marketing, the architects behind the brand and marketing for the U.S. company.
What we provided: Developed research-informed value propositions that were relevant to Canadian consumers. Managed market expansion and the evolution of the brand. Developed dozens of charitable partnerships to build brand likeability. Helped manage Sleep Country’s partnership with the 2010 Winter Olympic Games. Managed the marketing programs for the mattress retail chains Sleep Country Canada acquired over the years. Managed ad production in five languages: English, French, Cantonese, Mandarin, and Hindi.
A few years ago the largest newspaper in Canada conducted a huge national brand survey. Sleep Country Canada was the top vote getter in both the “Most Well Known” and “Where I Would Shop” categories.