From Startup to “Most Recognizable Brand In Canada”
Our challenge was to take a business we had helped become highly successful in the U.S. and launch it in a different country. We began by doing extensive research into the competition in Canada and testing marketing tactics and messaging with Canadian focus groups. From this careful research we were able to successfully launch a new sleep retailer in Canada that over the next fifteen years grew to over 300 stores. Sleep Country Canada not only became the largest sleep retailer in Canada, the largest newspaper in Canada conducted a huge national brand survey. Sleep Country Canada was the top vote getter in both the “Most Well Known” and “Where I Would Shop” categories.
Consistent growth and success for over two decades.
Helped them become one of Canada’s top retail brands.
What We Provided
A Powerful, Customer-Focused Brand
- Intimate knowledge of what customers want and how to motivate them is the secret to brand dominance. We had a head start thanks to our extensive experience in the U.S., but every market is unique, and we customized our proven best practices to the Canadian market. It was a runaway success story and over the years we successfully repeated the process with additional chains Sleep Country Canada acquired, e.g. Dormez Vous in Quebec.
Compelling Creative and A Comprehensive Media Strategy
- We developed all the creative for Sleep Country; Radio, TV, websites, logo, jingles,… We managed production in five languages: English, French, Cantonese, Mandarin, and Hindi.
- A carefully constructed media strategy ensured Sleep Country was continuously top of mind and the first choice for everyone in Canada who wanted a better night’s sleep.
Innovative Brand Enhancement Strategies
- We continuously look for creative ways to strengthen the brand. For instance with Sleep Country, we enhanced brand likeability by developing dozens of charitable partnerships.
- Another opportunity arrived in 2010 when the Olympic Winter Games came to Canada. We helped create a partnership where Sleep Country provided all the beds for the Olympic Village. Throughout the games the world’s best athletes slept on beds from Sleep Country. You can imagine how powerful that messaging was and it didn’t cost Sleep Country a dime (you’ll have to ask us how we did it).
We Optimize Your:
To make sure your practice stands out above the crowd.
To maximize prospect conversion through a dynamic and attractive web presence.
To create the most effective combination possible of SEO, Search, and Social Media.
To attract and motivate new patients through a continuous flow of fresh, compelling content.
To turn prospects into happy patients through email drips, newsletters, blogs, and remarketing.
To maximize positive online ratings using multiple simultaneous tactics.
To maximize positive “word of mouth” marketing from satisfied customers.