Sleep America

Invent a brand and marketing strategy to help a startup become the category leader.

Services We Provided

  • Brand Invention
  • Logo
  • Signage
  • Marketing Materials
  • Slogan
  • Jingle
  • Broadcast Radio
  • TV
  • Charitable Partnerships
  • Media Strategy
  • Ad Production
  • Online Radio and Video
  • Website
  • Long Form Videos
  • Online Marketing
  • Local Events
  • PR
  • Customer Research

Len Gaby (COO of Simmons Mattress, then President of Star Furniture) decided to launch a retail mattress business in Arizona.

After being introduced to our team, he decided to partner with us to invent and launch his new company.

  • Developed every aspect of the brand: name, logo, slogan, signage, jingle, marketing materials, business papers, messaging strategy, value propositions,…
  • Developed the website and continually evolved it over time.
  • Helped establish the 501c3 Sleep America Charitable Foundation, headed by Debbie Gaby, which has partnered with over 500 charities over the last nineteen years — dramatically improving the lives of thousands in the communities where Sleep America has stores.
Sleep America Randy Johnson
Sleep America Randy Johnson #1
Why Buy At Sleep America?
Sleep America Florence Crittenton Charity
We Care

It's All About Results

Opened the first store in 1997. Ten years later they had 47 stores in multiple markets and dominated the category in their region of the country.