Sleep America

[vc_row][vc_column width=”2/3″][vc_custom_heading text_size=”h4″ text_color=”accent”]Sleep America[/vc_custom_heading][vc_column_text]

Invent a brand and marketing strategy to help a startup become the category leader.

[/vc_column_text][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image media=”5283″ media_width_percent=”100″][/vc_column][vc_column width=”1/2″][vc_custom_heading]Services We Provided[/vc_custom_heading][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]

  • Brand Invention
  • Logo
  • Signage
  • Marketing Materials
  • Slogan
  • Jingle
  • Broadcast Radio
  • TV
  • Charitable Partnerships

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  • Media Strategy
  • Ad Production
  • Online Radio and Video
  • Website
  • Long Form Videos
  • Online Marketing
  • Local Events
  • PR
  • Customer Research

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_custom_heading heading_semantic=”h3″ text_size=”h3″]Len Gaby (COO of Simmons Mattress, then President of Star Furniture) decided to launch a retail mattress business in Arizona.[/vc_custom_heading][vc_column_text]After being introduced to our team, he decided to partner with us to invent and launch his new company.

  • Developed every aspect of the brand: name, logo, slogan, signage, jingle, marketing materials, business papers, messaging strategy, value propositions,…
  • Developed the website and continually evolved it over time.
  • Helped establish the 501c3 Sleep America Charitable Foundation, headed by Debbie Gaby, which has partnered with over 500 charities over the last nineteen years — dramatically improving the lives of thousands in the communities where Sleep America has stores.

[/vc_column_text][/vc_column][/vc_row][vc_row row_height_percent=”0″ back_color=”color-111080″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1/2″][vc_single_image media=”5440″ caption=”yes” media_poster=”yes” media_width_percent=”100″][vc_single_image media=”5444″ caption=”yes” media_poster=”yes” media_width_percent=”100″][vc_single_image media=”5446″ caption=”yes” media_width_percent=”100″][/vc_column][vc_column width=”1/2″][vc_single_image media=”5442″ caption=”yes” media_width_percent=”100″][vc_single_image media=”5447″ caption=”yes” media_poster=”yes” media_width_percent=”100″][/vc_column][/vc_row][vc_row row_height_percent=”0″ back_color=”color-prif” overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” style=”dark” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_custom_heading heading_semantic=”h3″ text_size=”h3″]”Memorial Day Sale” Radio Spot[/vc_custom_heading][vc_single_image media=”5319″ media_width_percent=”100″][/vc_column][/vc_row][vc_row][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ css_animation=”bottom-t-top” width=”1/3″][vc_single_image media=”5333″ media_width_percent=”100″][/vc_column][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ css_animation=”bottom-t-top” animation_speed=”400″ animation_delay=”200″ width=”1/3″][vc_single_image media=”5336″ media_width_percent=”100″][/vc_column][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ css_animation=”bottom-t-top” animation_speed=”400″ animation_delay=”400″ width=”1/3″][vc_single_image media=”5329″ media_width_percent=”80″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_custom_heading]It’s All About Results[/vc_custom_heading][vc_column_text]Opened the first store in 1997. Ten years later they had 47 stores in multiple markets and dominated the category in their region of the country.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][uncode_block id=”4243″][/vc_column][/vc_row]