Average Job Revenue Grew More Than 100% Year-Over-Year
Opportunity: Sales were flat, and it was clear they were losing leads due to a less than optimal online customer experience and a digital approach that lacked focus.
Solution: Renewal partnered with Destination Marketing to identify the weak points in their marketing program. We developed a plan to focus the messaging and pinpoint their audience throughout all relevant channels to maximize conversion.
What we provided: We conducted a thorough audit of all their marketing channels and quickly determined that the best place to start was to revamp their website. From there, we updated their sales collateral, and devised a content strategy to maximize low-cost, organic search opportunities and build community. A focused paid digital plan helped further drive leads.
A Picture Says a Thousand Words
We found ‘after’ photos to be of great interest to people who were in the market for a remodel and that Instagram provide yet another effective channel by which to showcase the work.