Average Job Revenue Grew More Than 100% Year Over Year
Sales were flat. They were losing leads due to a less than optimal online customer experience and an unfocused digital approach. Renewal partnered with Destination Marketing to identify the weak points in their remodeling marketing program. We developed a plan to clarify the messaging and differentiate them from competitors.
Revenue per job grew 100% year over year.
What We Provided
Enhanced The Website
- We conducted a thorough audit of all their marketing channels and quickly determined Job One was to strengthen the brand messaging and update the website.
- We researched what remodeling prospects wanted and then delivered an intriguing experience that kept prospects on their website longer and convinced them to call for an appointment.
Updated All Collateral Materials
- Based on our refreshed branding we updated their sales collateral to ensure brand and messaging consistency from first touch to signed contract.
Launched Cost-Effective Lead Gen Strategies
- We helped them pinpoint their audience in each communication channel to maximize conversion. We developed and launched a content strategy to maximize low-cost, organic search opportunities and build community.
- We launched a paid digital plan that cost-efficiently drove leads. We worked relentlessly on improving the lead nurture process to turn more visitors into clients. In parallel we helped them enhance their lead to customer tracking and management to improve conversion.
We Optimize Your:
To make sure your practice stands out above the crowd.
To maximize prospect conversion through a dynamic and attractive web presence.
To create the most effective combination possible of SEO, Search, and Social Media.
To attract and motivate new patients through a continuous flow of fresh, compelling content.
To turn prospects into happy patients through email drips, newsletters, blogs, and remarketing.
To maximize positive online ratings using multiple simultaneous tactics.
To maximize positive “word of mouth” marketing from satisfied customers.