Penguin Windows

Brand Identity

Breathed new life into this stayed brand. Developed a catchy name for the business that was welcoming to families. Created a logo that was simple and elegant, that invoked trust in support of a new positioning strategy. Penguin Windows launched in ’09 and within 90 days had exceeded revenue expectations by over 20%.


  • Branding
  • Collateral
  • Website
  • TV
  • Radio