Mattress Firm

[vc_row][vc_column width=”2/3″][vc_custom_heading text_size=”h4″ text_color=”accent”]Mattress Firm[/vc_custom_heading][vc_column_text]

Help a mattress retailer become the largest in America.

[/vc_column_text][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image media=”5473″ media_width_percent=”100″][/vc_column][vc_column width=”1/2″][vc_custom_heading]Services We Provided[/vc_custom_heading][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]

  • Brand Invention
  • Logo
  • Signage
  • Marketing Materials
  • Slogan
  • Jingle
  • Broadcast Radio
  • TV
  • Charitable Partnerships

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

  • Media Strategy
  • Ad Production
  • Online Radio and Video
  • Website
  • Long Form Videos
  • Online Marketing
  • Local Events
  • PR
  • Customer Research

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_custom_heading heading_semantic=”h3″ text_size=”h3″]Growth had stalled. The leadership of Mattress Firm was aware of our success in their category and invited us to partner with them to kick-start growth. We began with a substantial brand refresh.[/vc_custom_heading][vc_column_text]

  • New slogan – Mattress Firm, where it’s easy to get a great night’s sleep.
  • Put the slogan to music with a great jingle.
  • Helped refresh the logo.
  • Developed a new creative and promotional approach.
  • Created a new value proposition matrix.
  • Helped launch a 501c3 Mattress Firm charity to focus their community engagement.
  • Developed a new marketing strategy with a focus on invasive media and tactics to build brand awareness and preference.
  • Managed regular customer research to continually test and refine the brand and tactics.
  • Established partnerships with local charities in each of their markets.

[/vc_column_text][/vc_column][/vc_row][vc_row row_height_percent=”0″ back_color=”color-111080″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ bg_type=”grad” bg_grad=”background: -webkit-gradient(linear, left top, left bottom, color-stop(0%, #EC4F11), color-stop(99%, #E13F22));background: -moz-linear-gradient(left,#EC4F11 0%,#E13F22 99%);background: -webkit-linear-gradient(left,#EC4F11 0%,#E13F22 99%);background: -o-linear-gradient(left,#EC4F11 0%,#E13F22 99%);background: -ms-linear-gradient(left,#EC4F11 0%,#E13F22 99%);background: linear-gradient(left,#EC4F11 0%,#E13F22 99%);”][vc_column column_width_percent=”100″ align_horizontal=”align_center” style=”light” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/2″][vc_single_image media=”5465″ caption=”yes” media_lightbox=”yes” media_width_percent=”100″][vc_single_image media=”5467″ caption=”yes” media_lightbox=”yes” media_width_percent=”100″][/vc_column][vc_column column_width_percent=”100″ align_horizontal=”align_center” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/2″][vc_single_image media=”5466″ caption=”yes” media_lightbox=”yes” media_width_percent=”100″][vc_single_image media=”5468″ caption=”yes” media_lightbox=”yes” media_width_percent=”100″][vc_single_image media=”5470″ caption=”yes” media_lightbox=”yes” media_width_percent=”100″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_custom_heading]It’s All About Results[/vc_custom_heading][vc_column_text]Over the next five years, Mattress Firm’s store count exploded from 200 to 500 stores, and that momentum launched them on their path to becoming the biggest mattress retailer in America. (Today, Mattress Firm has over 3,500 stores.)[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][uncode_block id=”4243″][/vc_column][/vc_row]