Game-Changer – Direct to Consumer Healthcare Marketing
Opportunity: Consolidation throughout the healthcare marketing category is undermining the historical referral model for new patients. These large groups pressure their doctors to refer ‘inside our own network.’ As a result, Independent medical providers are experiencing a steady decline in new patient traffic. EOC hired us to implement a customized version of our new patient systems for their group.
Solution: Developed a comprehensive healthcare marketing program to build awareness and attract new patients.
What we provided: We implemented a comprehensive lead generation strategy that included a carefully targeted paid and organic social program, doctor and patient videos, marketing automation, email drip programs to nurture leads, and reputation management. We produced engaging content and highly targeted landing pages. We optimized the website to enhance appointment setting with our unique business intelligence and analysis tools to monitor and track KPIs.