Game-Changer – Direct to Consumer Healthcare Marketing

Opportunity: Consolidation throughout the healthcare marketing category is undermining the historical referral model for new patients. These large groups pressure their doctors to refer ‘inside our own network.’ As a result, Independent medical providers are experiencing a steady decline in new patient traffic. EOC hired us to implement a customized version of our new patient systems for their group.

Solution: Developed a comprehensive healthcare marketing program to build awareness and attract new patients.

What we provided: We implemented a comprehensive lead generation strategy that included a carefully targeted paid and organic social program, doctor and patient videos, marketing automation, email drip programs to nurture leads, and reputation management. We produced engaging content and highly targeted landing pages. We optimized the website to enhance appointment setting with our unique business intelligence and analysis tools to monitor and track KPIs.

Healthcare Marketing 2.0: LANDING PAGES THAT SPEAK TO PATIENT NEED

Developed landing pages customized to prospects needs. Continuously optimized with tools like “heat mapping” to track user behavior.

VIDEO CONTENT THAT BUILDS RELATIONSHIPS

Produced cost-efficient video content for websites, online marketing, and TV. And a comprehensive set of assets versioned for use in every channel.

MEANINGFUL SOCIAL Healthcare MARKETING TO ENGAGE CONSUMERS

A cost-efficient, highly targetable way to reach people around a clinic location, to engage in highly effective interaction with prospects and patients.

EMAIL STRATEGIES TO ENGAGE AND NURTURE PROSPECTS

We implemented automated systems to ensure every appointment request is promptly followed up and receives a steady drip of compelling information over the ensuing days.

CUSTOMIZED DATA TRACKING

We track every tactic, all the way through to the revenue it generated. We set up a customized version of our business intelligence and results optimization tools to drive down costs and drive-up ROI.

USER INFORMED WEBSITE OPTIMIZATION

We constantly monitor dozens of user statistics to ensure we know exactly where prospects are going, what they are looking at, and what information is driving appointments. Tools like “heat mapping” provide clear, data-informed direction.