Complete Rebrand And Relaunch!
Dr. Bill is a world renowned animal nutrition specialist. His premium products have been recommended by more than 3,000 veterinarians for over thirty-five years. When it was time to refresh the brand and expand into online selling channels he tapped into the expertise of the DM team. We completely updated the packaging, messaging, built new websites for both B2C and B2B customers, launched the products on the major platforms; Amazon, Chewy, Walmart.com, etc. We supported expansion into Canada with a Canadian distribution partner. We also developed over 100 videos and white papers covering the most common issues pet owners deal with as a smart SEO strategy to tap into the millions of monthly internet searches about pet health and behavior.
Results
66% Year over Year sales growth
What We Provided
A Compelling Website
- We built a brand-new website focused on the information pet owners are looking for. We built it around a deep set of pet health information including more than sixty informational videos (duplicated in white papers to enhance SEO) to answer the most common internet search queries.
- It quickly increased sales and drove strong SEO traffic. DrBillsPetNutrition.com
Evolved & Modernized Branding
- We strengthened the messaging to make a compelling case for why Dr. Bill’s products are a superior option for people who care about their dogs and cats.
- We developed all new packaging in multiple languages to position Dr. Bill’s as a clearly superior product on the shelf.
Research Driven, Efficient Lead Generation
- Increased the efficiency of the media spend using highly targetable digital media channels to increase awareness and drive traffic to the clinic. The result was steady growth in customers and revenue.
- We produce a continuous drip of blogs, email blasts, and social media to build brand awareness. Our program is comprehensive, utilizing more than a dozen simultaneous tactics to woo new buyers, continuously nurture every prospect, and keep previous buyers engaged to ensure consistent repeat purchase.
We Optimize Your:
Brand
Brand
To make sure your practice stands out above the crowd.
Website
Website
To maximize prospect conversion through a dynamic and attractive web presence.
Media Mix
Media Mix
To create the most effective combination possible of SEO, Search, and Social Media.
Messaging
Messaging
To attract and motivate new patients through a continuous flow of fresh, compelling content.
Lead Nurture
Lead Nurture
To turn prospects into happy patients through email drips, newsletters, blogs, and remarketing.
Reputation
Reputation
To maximize positive online ratings using multiple simultaneous tactics.
Re-engagement
Re-engagement
To maximize positive “word of mouth” marketing from satisfied customers.
