Defining 10 (More) Modern Marketing Terms

Jan 4, 2023 | Food for thought | 0 comments

Marketing Terms

Whether you’re a digital marketing guru, new to the business, or growing company with questions, understanding the vast world of marketing terms is essential to your everyday workflow. Modern marketing terminology is filled with acronyms and jargon that can seem intimidating for beginners in the industry. In fact, there’s so many terms that we had to write this second terminology blog to cover them all. Fortunately, our Destination Marketing team stays up to date so that we can better help our clients achieve their digital marketing goals. Let’s explore 10 more definitions of modern digital marketing terms.

Mobile Optimization

Research shows that more than one-third of web users do all of their online shopping over a mobile device and, additionally, American adults spend more than five hours on their cell phones every day. Mobile optimization refers to ensuring that your website is designed to provide a full view and easy navigation on any size phone screen. If your web design isn’t focused on building a responsive website for mobile, your business is omitting an easy opportunity to generate repeat user visits and spread a positive word about your brand.


As we’ve just published a whole blog dedicated to the rising e-commerce industry, it’s clear that businesses both small and large don’t want to miss out on this lucratively profitable opportunity while it’s in a state of growth. E-commerce online sales have been surging to record highs, growing 50% in America since 2019, and seems to show no signs of stopping. With a similarly low barrier of entry to that of mobile optimization, e-commerce provides your online customers with a convenient and omnichannel shopping experience.

CPC (Cost Per Click)

CPC, otherwise known as Cost Per Click, refers to the cost of each click in a paid search campaign among various search engines. Both Google AdWords and Bing Advertising require marketers to bid on keywords and phrases in hopes to outbid your competitors. Typically, you’re looking to run ads that have a low cost per click.

PPC (Pay Per Click)

PPC, otherwise known as Pay Per Click, is a paid strategy that allows you to appear above organic results in search engines. You can target your most qualified audience with keywords in your PPC ads, and you only pay when users click your ads. If you have a budget and are willing to spend, you will be at the top of Google search results in no time.


Leads refer to potential online customers in your sales funnel. Generating leads means bringing new, qualified potential customers into your marketing cycle. Once a potential lead becomes a lead, you will need to nurture them through the sales funnel until they become a customer.

SEM (Search Engine Management)

Search engine management indicates paid strategies to gain a higher placement on search engines such as Google or Bing. These paid strategies usually involve bidding on keywords to increase the visibility of your website. SEM almost always refers to paid search advertising used to generate better online leads.

SEO (Search Engine Optimization)

Another term that we’ve written a full blog about, search engine optimization is an important inexpensive technique that’s vital to gaining traffic from organic search. Organic traffic is a long game requiring a steady drip of quality content that’s highly relevant to your company. Consistently creating more blogs, articles, and landing pages around keywords that show opportunity is a great way to rank higher. It’s also been proven that long-form content (landing pages with 1,000 words or more) perform much higher in search rankings. SEO takes 6-months to a year to get right, particularly if you’re a new company or rebranding. Rather than week-by-week improvements, which will inevitably waver up and down in search traffic, we want to see incremental month-by-month improvements.


Keywords assist search engine’s in their eternal pursuit to matching relevant content to search results. Keyword research is a great first step when it comes to building out webpages. Understanding your customer and being able to sum up each landing page in a short-tail or long-tail keyword is essential to reaching your target audience organically. Using online SEO tools (i.e. MOZ ProSEMrush, etc.) is an excellent way to perform data driven keyword research. Important metrics to look out for are:

  • Keyword Difficulty: A scale of 1-100 on how difficult it is to rank for a certain keyword.
  • Monthly Volume: How often that keyword is searched monthly by users.
  • Organic CTR: Predicts the Click-Through Rate (CTR) at which that keyword will perform.
  • Priority: Combines all of the above metrics to predict how important this keyword is to utilize.


Made up of the “#” symbol, hashtags help social platforms classify different types of content. Hashtags are used for broad topics, specific topics, niche topics, and are mostly used for social media users to find desired content more easily. For example, if you’re looking for content related to donuts, typing “Donut” into your social platform search bar will bring up relevant posts.

Video Marketing

Mobile video consumption is growing by 100% each year, and 64% of customers say they are more likely to buy a product after watching a video first. Additionally, visual content is more than 40 times more likely to be shared on social media compared to any other type of content. While producing video content is a great way to draw in new online customers, determining which content-type best suits your audience will go a long way when assessing your digital marketing success.

At Destination Marketing, our agency’s omni-channel digital marketing approach and customized digital solutions will turn your leads into customers and your business into an industry leader. They will also increase your traffic, engage and re-engage your leads, and boost your e-commerce sales. With a fully integrated digital strategy and content that converts, our digital marketing agency helps you stand out from the crowd because everything we do is focused on generating prospects for your business.