Became the Largest in North America
Car Toys partnered with Destination Marketing to re-invent the brand, differentiate Car Toys from competitors, and effectively communicate their advantages to consumers. We developed a comprehensive and integrated automotive marketing strategy; messaging based on continuous consumer research and a media plan based on relentless ROI testing.
Results
In six years Car Toys grew from six stores to over fifty and became the largest retail automotive electronics company in America.
Revenue grew 9x in five years.
What We Provided
Relaunched The Brand
- Updated the logo, created a slogan and jingle, developed clear and powerful value propositions and a unique messaging style to ensure their ads stood out from the competition.
- Over the years we regularly refreshed the brand to keep the message exciting and relevant. Core brand promises evolved as the rise of online shopping brought new competitors. Each refresh included an update to our brand style guide to keep all customer touch points consistent.
Relentless Research
- We built two Dashboards to support weekly reporting. One connected the Marketing to Consumers to Sales . We tracked each marketing channel down to each store’s related performance to continually improve the Return On Ad Spend.
- The second Dashboard provided an internal deep dive on key sales metrics to optimize store by store performance across various selling channels and product verticals. We also managed a consistent research strategy to monitor the growth of brand awareness and preference.
Developed Comprehensive Lead Gen
- A fully integrated broadcast and online strategy coordinating TV, Radio, Display, Paid and Organic tactics to deliver a consistent stream of high-quality customers. The result was rapid growth and complete dominance of the automotive electronics category in every market Car Toys entered.
We Optimize Your:
Brand
Brand
To make sure your practice stands out above the crowd.
Website
Website
To maximize prospect conversion through a dynamic and attractive web presence.
Media Mix
Media Mix
To create the most effective combination possible of SEO, Search, and Social Media.
Messaging
Messaging
To attract and motivate new patients through a continuous flow of fresh, compelling content.
Lead Nurture
Lead Nurture
To turn prospects into happy patients through email drips, newsletters, blogs, and remarketing.
Reputation
Reputation
To maximize positive online ratings using multiple simultaneous tactics.
Re-engagement
Re-engagement
To maximize positive “word of mouth” marketing from satisfied customers.
