Grew from Six Stores to the Largest in Their Category
Opportunity: Six stores with the possibility for so much more
Solution: Car Toys partnered with Destination Marketing to re-invent the Car Toys brand to differentiate from competitors and efficiently communicate their advantages to consumers.
What we provided: We developed a comprehensive and integrated marketing strategy, with data-driven messaging and a strategic media plan. Conducted consistent research to monitor the growth of brand awareness and preference. Refreshed the brand over the years to keep the message exciting and relevant, governed by a brand style guide to keep all customer touch points consistent. Developed a new brand identity. Updated the logo, created a slogan and jingle, developed value propositions and a unique messaging style to ensure their ads stood out from the competition. Evolved the core brand promises as the rise of online shopping brought new competitors.
Strategies That Are Proven by Real World Results
All our efforts are closely monitored, and data informed. We’ve developed a sophisticated, custom dashboard to provide oversight of high value measurements to ensure we’re held fully accountable for our results.