Today I thought it might be helpful to meet a few of our retail success stories and how we used premier brand strategy to evolve their business.
We started working with Car Toys in 1994 when they had six stores. Today they are the largest mobile electronics specialty retailer in America. Combined sales between all their ventures have exceeded a billion dollars a year for many years now.
The Founder and CEO talks about Destination Marketing’s role in their growth – Dan video
Magnolia Audio/Video & Best Buy
Our success with Car Toys opened the door to a relationship with the northwest’s largest home electronics specialty retailer, Magnolia Audio/Video. After helping them grow into a multi-state retailer Magnolia became an attractive acquisition for Best Buy. After the acquisition Best Buy liked our work so much that they retained us to continue doing all marketing for Magnolia until Best Buy finally decided to move all the Magnolia business inside their big box stores.
“Why Buy A Mattress Anywhere Else?” is another jingle that is our “fault.” We started working with the owners of Sleep Country USA in 1993 when they had just four stores. By 1999, Sleep Country USA had grown to 50+ locations in multiple states and the founders sold the business for over 30 million dollars and retired.
Sunny Kobe Cook talks about her partnership with Destination Marketing’s team – Sunny video
Sleep Country Canada
Meanwhile, Sleep Country’s rapid growth grabbed the attention of three Canadian entrepreneurs who brought us on board to help them develop and run a Canadian version. Over the next twenty years we helped them grow to over 330 stores resulting in a 300 million dollar buyout for the founders. In 2012 the largest newspaper in Canada did a nationwide survey; Sleep Country won the awards for both “most recognized brand” and “most trusted brand” in Canada. All made possible with top-of-the-line brand strategy.
CEO Dave Friesma reflects on what it’s like to work with the Destination Marketing team – Dave video
Bain Capital purchased a stake in multiple mattress companies (one of them was our client Sleep Country Canada). They were so impressed with our marketing effectiveness that Bain introduced us to the CEOs of their other retail acquisitions to export our “best practices.” Mattress Firm, another of Bain’s acquisitions, had been plateaued at 200 locations. We reworked their brand, messaging, lead gen strategies, and over the next five years helped them rapidly grow their store count to over 500 locations.
Services Provided To These Clients:
Visual and Messaging Brand Identity
Radio and TV production
Media strategy and buying
Setting up charity connections to build community goodwill (we’ve developed over 850 charity relationships for clients over the years)
Reputation Management tools
Developed business KPI analysis tools to transparently monitor all aspects of the lead gen activities
Effective marketing is the result of understanding what makes a business work, who the ideal prospects are, and how to cost-efficiently woo prospects. It requires a holistic approach to win today’s prospects and simultaneously seed the ground with future prospects so they are “pre-sold” before they even know they have started “shopping” for the services and products your company provides. A common theme with Destination’s clients is that they became the “first choice” in their category, the company everyone was familiar with and planned to check out before making a purchase decision. That’s a great way to achieve rapid growth and category dominance.