Since its inception in 1978, email marketing has grown to be one most powerful digital marketing tools available to modern businesses. When compared to nearly any other digital marketing strategy, email marketing has consistently shown to have the highest ROI (Return...
A core marketing practice has always been to advertise where your customers are, which is why it’s so important for modern companies to establish a substantial social media footprint. Let’s look over some statics which highlights the power of social media marketing:...
All companies are chasing the same KPI (Key Performance Indicator) when it comes to their modern online marketing efforts, and that’s to increase website traffic. Typically, a business’s website will state their core values, mission statement, company origin, and, of...
Paid search can be a gamble, and not just in the sense that you’re betting on keywords, but more so due to the fact that making minor mistakes can cost your company big time. PPC (Pay-per-click) and SEO (Search Engine Optimization) are the two primary methods that...
Years ago, when I first began working in Search Engine Optimization (SEO), I was told a joke that stuck with me: Q: Where’s the best place on the internet to hide a secret? A: Page two of Google. It’s true that 75% of users never proceed...