All companies are chasing the same KPI (Key Performance Indicator) when it comes to their modern online marketing efforts, and that’s to increase website traffic. Typically, a business’s website will state their core values, mission statement, company origin, and, of...
Paid search can be a gamble, and not just in the sense that you’re betting on keywords, but more so due to the fact that making minor mistakes can cost your company big time. PPC (Pay-per-click) and SEO (Search Engine Optimization) are the two primary methods that...
Years ago, when I first began working in Search Engine Optimization (SEO), I was told a joke that stuck with me: Q: Where’s the best place on the internet to hide a secret? A: Page two of Google. It’s true that 75% of users never proceed...
