Invent a brand and marketing strategy to turn a new medical business concept into a market leader.
Services We Provided
- Brand Invention
- Marketing Materials
- Business Papers
- Broadcast Radio
- Online Radio and Video
- Long Form Videos
- Media Buying
- Ad Production
- Online Marketing
- Social Media
- Content Marketing
- Online Reputation Management
- Email Marketing
- Local SEO
- PPC Media and Management
- Social Advertising
- Local Events
- Customer Research
The founder of the company had a great idea for a new business, he just needed a marketing partner to bring it to life and develop an efficient and predictable lead-generating model.
- Conceived and trademarked the name Sono Bello, Italian for “I am beautiful.”
- Developed a memorable and inspirational company slogan: “It’s your life. Live it beautifully.”
- Developed all brand assets: Created a logo, look, and color palette. Secured website URL and 1-877-SONOBELLO. Designed full business paper portfolio including cards, stationery, folders, and multiple corporate and procedure-related brochures.
- Designed a website, signage, and jingle package to be used in all online and broadcast advertising.
- Developed and refined the business model and customer experience touch points.
- Created and implemented pre- and post-procedure email communications program to improve the patient experience, increasing customer satisfaction and decreasing customer service calls.
- Developed a combined broadcast and online media strategy with TV, Radio, Display, and Paid Search working together to deliver a constant stream of qualified leads at a CPA (Cost Per Acquisition) that beat expectations.
- Conducted ongoing consumer research to test and refine the brand.
It's All About Results
We launched the brand with the first clinic in 2008 and today Sono Bello is the leader in their category with 32 locations in 30 cities across the U.S.