Dan Voetmann | President & CEO

Dan started Destination Marketing (originally “The Marketeers”) in 1984 after years of being an on-air radio personality and in advertising sales. Through the use of efficient media plans and effective creative, Dan helped “Sleep Country USA” and “Car Toys” become market leaders. With a carefully-crafted marketing strategy, each company grew from just a handful of locations to hundreds. Dan also helped develop one of the most memorable jingles in the northwest — “Why Buy a Mattress Anywhere Else?” Over the years, companies throughout North America have selected Destination Marketing for their targeted and effective approach to multi-media marketing.