The vast world of digital marketing is full of terms and acronyms that, at first, might seem overwhelming. Fortunately, our Destination Marketing team stays up to date on all the latest terminology so that we can better help our clients achieve their digital marketing...
A website excels when it utilizes a design that focuses on user experience, functionality, and compliments your content. In today’s market, it’s not sufficient enough for companies to merely have a website, as the truth of modern businesses show that poorly designed...
Since its inception in 1978, email marketing has grown to be one most powerful digital marketing tools available to modern businesses. When compared to nearly any other digital marketing strategy, email marketing has consistently shown to have the highest ROI (Return...
A core marketing practice has always been to advertise where your customers are, which is why it’s so important for modern companies to establish a substantial social media footprint. Let’s look over some statics which highlights the power of social media marketing:...
All companies are chasing the same KPI (Key Performance Indicator) when it comes to their modern online marketing efforts, and that’s to increase website traffic. Typically, a business’s website will state their core values, mission statement, company origin, and, of...
Years ago, when I first began working in Search Engine Optimization (SEO), I was told a joke that stuck with me: Q: Where’s the best place on the internet to hide a secret? A: Page two of Google. It's true that 75% of users never proceed past...
Does your website design attract visitors, or are they flocking to the competition’s homepage? Businesses, small and large, are updating their websites, battling for attention. If your website is unappealing, unhelpful, or worse, unusable, your visitors will go...
We all know that everyone who’s anyone is on Facebook, right? Being social is cool, but the bigger question is… is it making your business money? Branding through Social Media “Brand Awareness” sometimes sounds like a cop-out when you’re talking about social media ROI...
Regardless of the medium, a business's approach for increasing their customer engagement, as well as prospects, should always be strategic. These interactions should address the specific needs, characteristics, behaviors, and even the challenges of that particular...