Car Toys

Help the smallest company in an overcrowded category grow to be the largest.

Services We Provided

  • Brand Invention
  • Logo
  • Signage
  • Marketing Materials
  • Slogan
  • Jingle
  • Broadcast Radio
  • TV
  • Online Radio and Video
  • Media Buying
  • Ad Production (English and Spanish)
  • Long Form Videos
  • Online Marketing
  • Local Events
  • PR
  • Charitable Partnerships
  • Customer Research

Competition in the mobile electronics category was intense — Best Buy, Good Guys, Circuit City, Magnolia… Our challenge was to re-invent the Car Toys brand to differentiate from competitors and efficiently communicate their advantages to consumers.

  • Developed a new brand identity. Updated the logo, created a slogan and jingle, developed value propositions and a unique messaging style to ensure their ads stood out from the crowd.
  • Developed a comprehensive and integrated marketing strategy, with data-driven messaging and strategic media plan.
  • Conducted consistent research to monitor the growth of brand awareness and preference.
  • Periodic brand refreshes over the years keep the message exciting and relevant, including brand style guides to keep all customer touch points consistent.
  • Evolution of the core brand promises as the rise of online shopping has impacted the balance of key advantages.

It's All About Results

  • 6 stores in 1994
  • Today Car Toys is the largest in their category in America
  • Total sales now exceed one billion each year
  • Winner of Ernst & Young “Entrepreneur of the Year”
  • Winner of “Retailer of the Year” from Audio/Video Magazine