Pancake Batter and Marketing

When you want nice pancakes, without lumps in the batter, you want to put in a little extra effort in the mixing, to make sure you don’t have...


How to Execute a Successful Office Party

There are three main things you need when throwing an office party: food, games, and organization. Food is critical because if you provide food,...


Measuring the ROI of Social Media

We all know that everyone who’s anyone is on Facebook, right? Being social is cool, but the bigger question is… is it making your business...


Beware of the AdSpeak

Sometimes, I wonder what it would be like to play the advertising game forty years ago, in the “Mad Men” days. Around Seattle in the...


Industry of Buzz Words

We are such an industry of buzz words. When one becomes too mainstream, we quickly race to replace it with something even more fascinating. For...


Using Social Media to Maximize Customer Engagement

Regardless of the medium, a business’ approach for connecting and engaging with customers as well as prospects should always be strategic....


What’s In an Estimate?

Seems like no matter how much we communicate the fact that an estimate is a mere guess, inevitably client’s (and rightly so) want to hold you...


Take Time for Fun!

Work places get so busy and people get so consumed with what they are doing that it is easy to lose your sense of teamwork and camaraderie. How...


So You Want to Do a TV Commercial?

There are as many theories on the best way to do a TV commercial as there are Oscar presenters. Spend an evening watching your favorite TV show...