We are such an industry of buzzwords. When one becomes too mainstream, we quickly race to replace it with something even more fascinating. Buzzword: Advocacy For example, what was once called word-of-mouth is now Advocacy. It’s still word-of-mouth. It just gets spread...
Regardless of the medium, a business’s approach for increasing their customer engagement, as well as prospects, should always be strategic. These interactions should address the specific needs, characteristics, behaviors, and even the challenges of that...
